Company: Deep Furniture Sdn Bhd

Deep Furniture Sdn Bhd, a registered member of the Malaysian Furniture Council (MFC) which is based in Johor, has been in the furniture industry for over 26 years. With a workforce of over 100 staff, the company specialises in manufacturing various furniture product lines which include dining, living, office, cabinets, and DIY products.

The company has been exporting to over 37 countries including Japan, USA, and Europe. Not only that, they also promote and sell their products through online platforms such as Natural Signature official website, Shopee, Lazada, Zalora, Tik Tok, and Xiaohongshu.

What sets Deep Furniture apart in the market is their unique use of solid Rubberwood, which allows consumers to assemble, dismantle, and reassemble it according to their needs.

Deep Furniture is among the beneficiaries of the MTC’s Digital Marketing Entrepreneurship Programme Consultation and Coaching (DMEP C&C), a programme designed to assist Malaysian timber and furniture companies in entering the digital marketing segment and improving their competitiveness in the digital world. Through this programme, appointed consultants will provide data analysis and the company’s ranking presence in the digital world. The consultant will also provide recommendations, draw up strategies, and guide the companies in implementing the plan to improve their digital presence.

“We are planning to improve our website by making it more engaging, attractive, simple, and visible to users. A website should be considered the “face” of the company, and the primary promotional tool is to showcase our products,” said Ms. Candice Lim, the Founder cum Marketing Director of Deep Furniture.

“This programme is extremely helpful in reducing our company’s costs as MTC provided an incentive for us to upgrade our website. In addition, MTC has suggested a list of trusted professional consultants. This saves time for us as we don’t need to do any background research on the service provider. The service provider will help us to enhance the website’s design and improve our SEO ranking, making our website more visible, which means more traffic and more opportunities to convert prospects into customers,” said Lim.

“I am satisfied with the DMEP C&C programme and if I were to rate this programme, I would give it 4 stars. Throughout this programme, the consultant did not hesitate to guide and advise on ways to enhance our website according to the current market trends,” she said.

In addition to their digital marketing efforts, Deep Furniture also employs physical promotional strategies, participating in various international furniture trade shows such as the Export Furniture Exhibition (EFE), China International Furniture Fair, Furniture China, Istanbul Furniture Fair, and Vietnam International Furniture Fair to expand their markets abroad.

Furthermore, Deep Furniture has been collaborating with MUO Resort and MUO Boutique located in Muar, Johor and Bilik-Bilik by MUO located in Seremban, Negeri Sembilan, by featuring their products in the hotel lobby and rooms. In addition, they have set up several experience showrooms including Muar Flagship Showroom at Johor, GMBB Showroom at Kuala Lumpur and IPC Shopping Centre Showroom at Selangor. Their target buyers are mainly property developers, house owners, restaurants and cafe owners.

Interestingly, the company also received numerous awards, among others, the Best Product Design Innovative Product (EFE), Taiwan National Award of Outstanding SMEs (SMEA Taiwan), Business Excellence Awards Product Excellence (Sin Chew Daily), Best Furniture Excellence Award (MIFF), and Malaysia Furniture Industry Brand Mark – Malaysia Pride (MFPC). These accolades further demonstrate their commitment to excellence in the furniture industry.