Catering to a diverse clientele, Professional Surfaces primarily targets homeowners and engages both local and international markets. The company’s products have gained recognition not only in the domestic market but also in Europe and India, contributing to their international sales. Over the years, Professional Surfaces has successfully completed residential projects for VIPs and local royal families. In addition, their products have been utilised in notable hotel projects, including Impiana KLCC, Doubletree Hilton, and St. Regis penthouse.

Although Professional Surfaces operates solely from its office in Subang Jaya, Selangor, the company actively participates in international exhibitions to showcase its products. Notable exhibitions include Indonesia Building Technology Expo (Indobuildtech), Binh Duong Furniture Association (BIFA) Wood, Dubai WoodShow, MosBuild, and Malaysia Services Exhibition (MSE) in Yangon.

Setting themselves apart from competitors, Professional Surfaces prides itself on several unique selling points. The company ensures high precision in moulding and tongue and groove (T&G) features of their products. Additionally, their timber goes through a long air-drying period, resulting in better colour consistency and stability. Proper control of moisture during the kiln-dried process guarantees uniform moisture levels throughout each piece of timber. These meticulous processes have made Professional Surfaces a preferred choice among consumers seeking top-quality timber products.

To provide convenient access to their products, consumers can visit Professional Surfaces’ showroom in Subang Jaya or explore their offerings on platforms such as Shopee. Moreover, they have exciting plans to launch an e-shop in the fourth quarter of 2023, further expanding their digital presence.

Recognising the tremendous opportunity to showcase their products in a virtual showroom and increase market awareness, Professional Surfaces eagerly participated in the TimbeReality programme. Mr. Presannan Anandan, the Director of Professional Surfaces, expressed his satisfaction with TimbeReality, stating that, “It is excellent and has exceeded our expectations. I would give it a 6-star rating. The team that handled the project was very professional and efficient.”

Participating in TimbeReality has provided numerous benefits to Professional Surfaces’ business. The programme has significantly increased web traffic and generated a surge in enquiries. Additionally, the virtual showroom created through TimbeReality has elevated the company’s profile, positioning them as one of the few companies to possess its own virtual showroom.

By offering a 360-degree 3D virtual showroom walkthrough, the platform gives local companies the chance to commercially introduce and virtually showcase various high-quality products revolutionising the e-commerce shopping experience and embracing digital marketing. The virtual showroom is easily accessible to people around the world through websites, tablets, and mobile devices, further expanding the company’s reach and visibility.